Branding For Tiny Teams
(With Big Hearts)
If you’re a solo founder, small-but-mighty team, or purpose-driven business, this is for you. I partner with people who care deeply about what they do and want a brand that reflects that, something thoughtful, strategic and genuinely aligned with who they are.
The Process
Discovery
We’ll start with a quick discovery call and a brand questionnaire to help me understand your goals, audience, and where things feel off. If we’re a good fit, we’ll lock in your start date. There’ll be a bit of light (but meaningful) homework and some collaborative work!
Strategy & Creative Direction
We’ll dig into your brand’s personality, purpose, and positioning so we can build from the inside out. You’ll get two creative directions to choose from, shaped by our strategic design planning.
Think: mood boards, color palette, typography, strategic ideas, and visual direction.
Concept Creation
Once the creative direction is ready to roll, I’ll start building out your brand visuals. You’ll get a concept presentation with logos, brand marks, colors, and patterns. We’ll walk through, I'll gather feedback, and plan out any revisions.
Delivery & Offboarding
When everything’s approved, I’ll package it all up and send it your way. You’ll get final files, a brand board, and simple guidelines so you can show up consistently and confidently. You’ll be ready to launch your new killer brand!
Tiny Team Branding
~ $3,200 / 6-12 weeks
For the solo founder, small-but-mighty team, or purpose-driven business, this is for you.
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Brand Strategy
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Creative Direction (2 concepts)
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Full Logo Suite (primary, alternate, submark)
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Custom Brand Marks + Patterns
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Typography
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Color Palette
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Social Media Templates (add-ons)
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Brand Board + Brand Guidelines PDF
You’re in the Right Place If...
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You’re a tiny team with a big heart doing meaningful work
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Your brand doesn’t feel like you anymore (or maybe it never really did)
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You’ve been DIYing it but you’re ready to feel like a real brand
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You want something custom, collaborative, and grounded in strategy
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You care about the little things (and big impact)
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Book a Discovery Call
Let’s connect! This 30-minute call can be used to chat branding, explore working together, or walk through any questions you’ve got.
A Closer Look
Want to see how the full process plays out? Here are a couple projects that show the strategy, creative direction, and final visuals in action ⬇️
My Portfolio!
Checkout more brands in action! You’ll find a mix of full brand builds, custom illustrations, social media magic, and a few fun personal projects too. It’s a little peek into the heart behind Hala Happy.
"Haley knocked it out of the park with my branding! She has an incredible talent for capturing the essence of who I am, and she brought that to life perfectly through my logo, colors, and overall brand. Her designs are not only creative but also deeply thoughtful, with every element crafted with intention and meaning. Haley's process is robust and well structured, yet she’s always open to feedback and collaboration to ensure every detail is just right. She brings fun and energy into the experience, making the entire process enjoyable and inspiring. I couldn't be happier with the results!"